the Press Interview


Our 3-hour workshop helps you focus & target your message specifically for today's news media. We show you how to tap into today's hot-button issues,  craft language to maximize your  coverage in print, broadcast and Web news media...and avoid the interview pitfalls along the way!


Our process has been developed over the course of training hundreds of thought-leaders from the corporate, non-profit and academic worlds.


Jordan Weinstein brings to the table more than 20 years of experience in high-level, public radio news at NPR affiliates WGBH & WBUR in Boston and more than 30 years experience in radio and television news and production.

The 3-Hr Workshop Includes:

  • Guidelines for Media Interviews

    • A dynamic presentation and discussion covering the essential dos and don'ts when giving news media interviews.


  • Key Message Development

    • A series of in-depth question-and-answer drills to help you identify, develop and convey your key messages.


  • On-camera interview

    • A simulated on-camera interview that is then played back and critiqued for a helpful feedback experience guaranteed to improve your presentation skills.

The Extras:

  • Unlimited pre-training discussions with us to assess your specific needs and goals.


  • Access to an audio recording of the Key Message Development session.


  • A link to stream and download the On-camera Interview.